Don’t Wash Your Denim????
I love my Levi's and jeans from The Gap and Old Navy. Most days I wear a pair and I like mine nice and clean. But if you happen to be someone who's blue jeans are so dirty that they can stand up all by themselves according to the CEO of Levi's--you may be doing it right! Seriously!!
The CEO of Levi's, Chip Bergh, says that you're never supposed to wash your denim. This guy says that not washing the jeans keeps them in mint condition ... and is better for the environment. Really? But there is one odd thing you can do to keep your jeans from smelling bad----freeze them once a month.
Even celebrities like CNN's Anderson Cooper subscribe to this theory by wearing the "same pair of jeans every day and only washing them once a year." (Business Insider)