So much of what we do and buy each day is driven by marketing. When advertisers use the right words and images, we take action – usually by opening our wallets. Food producers know this and have tweaked their message through the years to get us to enjoy their products.

Here’s a rundown of some foods that were renamed so that you might actually eat them:

Chilean Sea Bass Used to Be Patagonian Toothfish

Dried Plums Used to Be Prunes

Kiwifruit Used to Be Melonette