Our New Favorite Beverage Is….
A new survey is out and I guess I'm a bit of an odd duck---I'm a BIG tea drinker. Hot with lemon and sugar in the winter, and the same only iced in spring, summer and most of the fall. According to a new survey it's no longer Soda Pop that quenches our thirst the most---it's good ol' H20!!
A new report by Beverage Digest claims that soda has been dethroned and water is the new favorite drink in America.
The average American drinks 58 gallons of water a year, a 38 percent increase from 1998's average of 42 gallons. Back then, the numbers were reversed: Americans guzzled 54 gallons of soda a year, 23 percent more than the 44 gallons we drink now.
Consumers making better, healthier, more informed choices would be a great reason for the increase in water consumption, but in actuality it's simply corporate marketing. A push by beverage companies to convince consumers to buy water in a bottle, as opposed to turning on the tap, increased the consumption of bottled water to 21 gallons a year per capita.
Don't worry, Coke and Pepsi aren't hurting – especially considering they own 10 and 13% of the coveted water market. (The Week)