Would you recognize your mother or brother if they were posing as a person living on the streets? These people didn't.

This heart-wrenching video shows a group of pedestrians walking the streets of New York City. They give no second look to those who appear to be homeless even though they are family. Their emotion filled reaction is then filmed as they watch the footage of themselves ignoring their loved ones.

This social experiment is part of the New York City Rescue Mission's campaign entitled 'Make Them Visible.' Their goal is to bring awareness to the growing number of people without homes.

To learn more about 'Make Them Visible' visit their website.

[YouTube]