With Valentine’s Day here, the National Retail Federation estimates that 60% of Americans plan to celebrate the lovers’ holiday.

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Americans are projected to spend $18.6 billion on cards and gifts this year: $10.5 billion on significant others, $3.8 billion on family members, and $815 million on pets.
 

51% plan to give candy, while 36.6% are giving flowers.
 

19.7% are giving jewelry, adding up to $4.4 billion worth of bling.
 

54.7% are will pick up a Valentine’s Day card.
 

39% will be shopping at discount stores, while 26.3% will do their gift-giving online. (CBS News)