At a press conference Wednesday morning, June 22nd, in Grand Forks, the University of North Dakota unveiled their new Fighting Hawks logo and wordmark.

The logo, which was designed by SME Branding, features a hawk embedded in a Kelly green ND. It's accompanied by a wordmark that reads 'North Dakota Fighting Hawks.'

SME utilized up-front input and a number of waves of concept testing to come up with the new logo and wordmark, according to

Because it will take some time to produce merchandise featuring the new logo, the school is planning a merchandise event on August 13th.

For more information regarding the University of North Dakota's new Fighting Hawks logo, visit