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The iconic toy retailer is being reimagined by a new owner . Here's the story. 

Last March the company filed for bankruptcy protection and there were rumors that they would be bought out by KBToys. That hasn't happened. A new player has emerged and now Toys -R-Us is back.

According to an official announcement:

Toys R Us has officially been resurrected as a new company, called Tru Kids Brands, that’s become the parent of Toys R Us, Babies R Us, Geoffrey and other brands, according to a business announcement.

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“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us,” Tru Kids Brands CEO Richard Barry said in a statement.

The new company is headquartered in New Jersey with several Toys R Us executives returning.

It will re-emerge in a “new and reimagined way” so the U.S. can look forward to the brands for future holidays. The company did not immediately respond to a request for details.

Read the full announcement here