Come Tuesday evening, Bismarck may find itself re-branded!

Here's hoping there's a better reception than the 2019 re-branding commissioned by  North Dakota.  Obviously you can't please all the people all the time. But in comparison, pleasing at least a few people would be considered a success.

The 2019 logo debacle began with the fact that there were never any competitive bids sought and the job went to a Minnesota firm with some pretty direct ties to members of Governor Burgum's Administration and frankly to Doug himself. Inforum had a nice write up in February 2019 that did a great job of taking the temperature of those who had objections.  Only $9,500 was spent on the new concept, so it's hard to say money was the issue.  It's more about giving our local talent an opportunity to shine.

Tuesday night at the Bismarck Board of City Commissioners meeting, a new logo design along with a new motto for Bismarck will be introduced.  Bismarck's already off to a much better start as the agency introducing the concept is from the Capital City. Agency MABU is a group of very talented and creative people.  I look forward to seeing what they will be proposing Tuesday night.

Consider approval of the revised City of Bismarck logo, new tagline/slogan, and other organizational branding standards as part of the City of Bismarck’s Strategic Communication Plan. Please place this item on the April 27, 2021 City Commission meeting agenda. BACKGROUND INFORMATION Agency MABU developed a Strategic Communications Plan to address establishing consistency and continuity for communication practices, setting expectations for interacting with internal and external audiences, and to provide a process for assessing communication priorities, developing goals and allocating limited resources. Agency MABU has guided the City’s Public Information Council through organizational branding that reflects the unique characteristics and attributes identified during the brand building process. A revised City of Bismarck logo and tagline have been developed to update the external communication efforts put forth by the City of Bismarck. RECOMMENDED CITY COMMISSION ACTION Receive the report and adopt the revised City of Bismarck logo, brand guidelines document and the new tagline. 

I hope they're less wordy with the slogan!  Seriously, that's a lot of words up in there.

If you want to attend, bring your positive attitude along and leave the rotten eggs at home.

The Board of City Commissioners is scheduled to meet in regular session on Tuesday, April 27, 2021, at 5:15 p.m. in the Tom Baker Meeting Room, City/County Office Building, 221 North Fifth Street, Bismarck, North Dakota.

There's many other ways to connect- find that information right here.

But since Tuesday is still a ways away...you have ample time to...

ADD YOUR NEW SLOGAN SUGGESTIONS FOR BISMARCK IN THE COMMENTS!

Heck, if you have some concept logo art, we'd love to see that too!  Not sure if including the railroad bridge is gonna be a great idea.


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