You know you have an event when people know it by one name, STURGIS! Last night (Aug.3rd) kicked off 10 days and nights of fun in Sturgis, South Dakota. The 77th annual Sturgis Motorcycle Rally.


As normal, hotels are booked solid, and the streets have the rumble of motorcycles from all over the country as this little town swells to over 100 times its normal population for the annual rally.

There is always live music featuring Kane Brown, Granger Smith, David Allen Coe, Bush, Travis Tritt, The Doobie Brothers and more.

You can get complete details on the rally, including available hotels, music, and events here.  A trick I always use, try Air-bnb  for accomadations. I've used this website for the last 8 years and have always had great hosts, plus you'll save HUNDREDS from booking at local hotels. I found rooms for as low as $100 a night for this week into next week.

Not only is the town of Sturgis kickin', any town within a 100 mile radious is happening. Great rides to Keystone, Lead and of course Mt. Rushmore.

The rally is through August 13th.

You can see the fun on Main Street with the popular live cam from the celebration here.

More From Cool 98.7 FM